APA (7th ed.) Citation

Goldstein, N. J., Cialdini, R. B., & Martin, S. J. (2008). Yes!: 50 scientifically proven ways to be persuasive. Free Press.

Chicago Style (17th ed.) Citation

Goldstein, Noah J., Robert B. Cialdini, and Steve J. Martin. Yes!: 50 Scientifically Proven Ways to Be Persuasive. New York: Free Press, 2008.

MLA (9th ed.) Citation

Goldstein, Noah J., et al. Yes!: 50 Scientifically Proven Ways to Be Persuasive. Free Press, 2008.