Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

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Bibliographic Details
Main Author: Ariely, Dan
Format: Book
Published: London : HarperCollins Publishers , 2008
Subjects:
Consumer behavior
Decision making
Economics > Psychological aspects
Description
Physical Description:280p. ; 23cm.
ISBN:0007256523

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