APA (7th ed.) Citation

Mathews, R., & Wacker, W. (2008). What's your story?: Storytelling to move markets, audiences, people and brands. Pearson Education, Inc.

Chicago Style (17th ed.) Citation

Mathews, Ryan, and Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands. New Jersey: Pearson Education, Inc, 2008.

MLA (9th ed.) Citation

Mathews, Ryan, and Watts Wacker. What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands. Pearson Education, Inc, 2008.