Successful direct marketing methods : interactive, database, and customer=based marketing for digital age

Successful direct marketing methods : interactive, database, and customer=based marketing for digital age

Bibliographic Details
Main Author:	Stone, Bob
Other Authors:	Jacobs, Ron
Format:	Book
Published:	New York : McGraw-Hill Companies Inc. , 2008
Edition:	8th ed
Subjects:	Direct marketing

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