Successful direct marketing methods : interactive, database, and customer=based marketing for digital age

Bibliographic Details
Main Author:	Stone, Bob
Other Authors:	Jacobs, Ron
Format:	Book
Published:	New York : McGraw-Hill Companies Inc. , 2008
Edition:	8th ed
Subjects:	Direct marketing

MARC


LEADER	00000cam a2200000 7i4500
001	0000122111
005	20081020.0
020			\|a 9780071458290
090	0	0	\|a 658.872 \|b STO
100	1		\|a Stone, Bob
245	1	0	\|a Successful direct marketing methods : \|b interactive, database, and customer=based marketing for digital age \|c Bob Stone and Ron Jacobs
250			\|a 8th ed
260			\|a New York : \|b McGraw-Hill Companies Inc. , \|c 2008
300			\|a 663p. ; \|c 24cm.
650	0	0	\|a Direct marketing
700	1		\|a Jacobs, Ron
999			\|a 00214768 \|b BUKU \|c RUJUKAN \|e PERPUSTAKAAN KOMUNITI PETALING JAYA