Predictably irrational : the hidden forces that shape our decisions
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
HarperCollins Publishers ,
2008
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000119481 | ||
| 005 | 20080606.0 | ||
| 020 | |a 9780061353239 | ||
| 090 | 0 | 0 | |a 330.01 |b ARI |
| 100 | 1 | |a Ariely, Dan | |
| 245 | 1 | 0 | |a Predictably irrational : |b the hidden forces that shape our decisions |c Dan Ariely |
| 260 | |a New York : |b HarperCollins Publishers , |c 2008 | ||
| 300 | |a 280p. ; |c 24cm. | ||
| 650 | 0 | 0 | |a Consumer behavior |
| 650 | 0 | 0 | |a Decision making |
| 650 | 0 | 0 | |a Economics |x Psychological aspects |
| 999 | |a 00213470 |b BUKU |c PINJAMAN |e PERPUSTAKAAN KOMUNITI PETALING JAYA | ||