APA (7th ed.) Citation

Ulmer, R. R., Seeger, M. W., & Sellnow, T. L. (2007). Effective crisis communication: Moving from crisis to opportunity. Sage Publications, Inc..

Chicago Style (17th ed.) Citation

Ulmer, Robert R., Matthew W. Seeger, and Timothy L. Sellnow. Effective Crisis Communication: Moving from Crisis to Opportunity. Thousand Oaks: Sage Publications, Inc., 2007.

MLA (9th ed.) Citation

Ulmer, Robert R., et al. Effective Crisis Communication: Moving from Crisis to Opportunity. Sage Publications, Inc., 2007.