APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2007). Integrated advertising, promotion, & marketing communications: Kenneth E.Clow, Donald Baack (3rd ed.). Prentice Hall Press.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, & Marketing Communications: Kenneth E.Clow, Donald Baack. 3rd ed. New York: Prentice Hall Press, 2007.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, & Marketing Communications: Kenneth E.Clow, Donald Baack. 3rd ed. Prentice Hall Press, 2007.