Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey :
John Wiley & Sons, Inc. ,
2005
|
| Subjects: |
| Physical Description: | 284p. ; 24cm. |
|---|---|
| ISBN: | 0471718378 |