Converting customer value : from retention to profit

Converting customer value : from retention to profit

Bibliographic Details
Main Author: Murphy, John A.
Other Authors: Burton, Jamie, Gleaves, Robin, Kitshoff, Jan
Format: Book
Published: West Sussex,England : John Wiley&Sons,Ltd , 2006
Subjects:
Business planning
Customer relation > management
Relationship marketing
Description
Physical Description:388p. ; 24cm.
ISBN:0470016345

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