Marketing : principles and perspectives

Bibliographic Details
Main Author:	Bearden, William O.
Other Authors:	Ingram, Thomas N., LaForge, Raymond W.
Format:	Book
Published:	Boston : McGraw-Hill/Irwin Co. Inc. , 2007
Subjects:	Marketing > United States

Description
Physical Description:	588p. ; 28cm.
ISBN:	007322569X

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