Craveling, C. M., Hambleton, L., & McCarthy, B. (2006). Six sigma for marketing processes: An overview for marketing executives, leaders, and managers. Pearson Education, Inc..
Chicago Style (17th ed.) CitationCraveling, Clyde M., Lynne Hambleton, and Burke McCarthy. Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers. New Jersey: Pearson Education, Inc., 2006.
MLA (9th ed.) CitationCraveling, Clyde M., et al. Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers. Pearson Education, Inc., 2006.
Warning: These citations may not always be 100% accurate.