APA (7th ed.) Citation

Pride, W. M. (2006). Marketing: Core concepts and applications. John Wiley & Sons Australia.

Chicago Style (17th ed.) Citation

Pride, William M. Marketing: Core Concepts and Applications. Milton: John Wiley & Sons Australia, 2006.

MLA (9th ed.) Citation

Pride, William M. Marketing: Core Concepts and Applications. John Wiley & Sons Australia, 2006.

Warning: These citations may not always be 100% accurate.