APA (7th ed.) Citation

V. Kumar & Reinartz, W. J. (2006). Customer relationship management: A database approach. John Wiley & Sons, Inc..

Chicago Style (17th ed.) Citation

V. Kumar and Werner J. Reinartz. Customer Relationship Management: A Database Approach. New Jersey: John Wiley & Sons, Inc., 2006.

MLA (9th ed.) Citation

V. Kumar and Werner J. Reinartz. Customer Relationship Management: A Database Approach. John Wiley & Sons, Inc., 2006.