APA (7th ed.) Citation

Subroto Sengupta. (2005). Brand positioning: Strategies for competitive advantage (2nd.ed.). Tata McGraw-Hill Publishing Company Limited.

Chicago Style (17th ed.) Citation

Subroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd.ed. New Dehli: Tata McGraw-Hill Publishing Company Limited, 2005.

MLA (9th ed.) Citation

Subroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. 2nd.ed. Tata McGraw-Hill Publishing Company Limited, 2005.