APA (7th ed.) Citation

Prahalad, C. (2005). The Fortune at the bottom of the pyramid. Pearson Education, Inc..

Chicago Style (17th ed.) Citation

Prahalad, C.K. The Fortune at the Bottom of the Pyramid. New Jersey: Pearson Education, Inc., 2005.

MLA (9th ed.) Citation

Prahalad, C.K. The Fortune at the Bottom of the Pyramid. Pearson Education, Inc., 2005.