APA (7th ed.) Citation

Parente, D. (2004). Advertising campaign strategy: A guide to marketing communication plans (3rd ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Parente, Donalds. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 3rd ed. Australia: Thomson/South-Western, 2004.

MLA (9th ed.) Citation

Parente, Donalds. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 3rd ed. Thomson/South-Western, 2004.