APA (7th ed.) Citation

A.Parasuraman, Grewal, D., & Krishnan, R. (2004). Marketing research. Houghton Mifflin Company.

Chicago Style (17th ed.) Citation

A.Parasuraman, Dhruv Grewal, and R. Krishnan. Marketing Research. Boston: Houghton Mifflin Company, 2004.

MLA (9th ed.) Citation

A.Parasuraman, et al. Marketing Research. Houghton Mifflin Company, 2004.