Passion branding : harnessing the power of emotion to build strong brands

Passion branding : harnessing the power of emotion to build strong brands

Bibliographic Details
Main Author:	Duffy, Neill
Other Authors:	Hooper, Jo
Format:	Book
Published:	West Sussex : John Wiley & Sons Ltd. , 2003
Subjects:	Brand name products > Marketing Brand name product > Case studies

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