APA (7th ed.) Citation

Zabin, J. (2004). Precision marketing: The new rules for attracting, retaining and leveraging profitable customer. John Wiley & Sons, Inc.

Chicago Style (17th ed.) Citation

Zabin, Jeff. Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customer. Hoboken,: John Wiley & Sons, Inc, 2004.

MLA (9th ed.) Citation

Zabin, Jeff. Precision Marketing: The New Rules for Attracting, Retaining and Leveraging Profitable Customer. John Wiley & Sons, Inc, 2004.