rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: There's no business that's not show business
    sub title: marketing in an experience culture
  name:
    name part: Schmitt, Bernd
    role:
      role term: creator
  name:
    name part: Roger, David L.
  name:
    name part: Vrotsos, Karen
  type of resource: text
  origin info:
    place:
      place term: New Jersey
    publisher: Pearson Education, Inc.
    date issued: 2004
    issuance: monographic
  physical description:
    extent: 279p. ; 24cm.
  note: Bernd H. Schmitt, David L. Rogers, and Karen Vrotsos
  subject:
    topic: Brand name products
    topic: Marketing
  subject:
    topic: Corporate image
  subject:
    topic: Customer relations
  identifier: 0130471194
  record info:
    record change date: 20040524.0
    record identifier: 0000075210