APA (7th ed.) Citation

Hellman, K., & Burst, A. (2004). The Customer learning curve: Creating profits from marketing chaos. Thomson/South-Western.

Chicago Style (17th ed.) Citation

Hellman, Karl, and Ardis Burst. The Customer Learning Curve: Creating Profits from Marketing Chaos. Australia: Thomson/South-Western, 2004.

MLA (9th ed.) Citation

Hellman, Karl, and Ardis Burst. The Customer Learning Curve: Creating Profits from Marketing Chaos. Thomson/South-Western, 2004.