APA (7th ed.) Citation

Surmanek, J. (2004). Advertising media A to Z: The definitive resource for media planning, buying, and research. McGraw-Hill.

Chicago Style (17th ed.) Citation

Surmanek, Jim. Advertising Media A to Z: The Definitive Resource for Media Planning, Buying, and Research. New York: McGraw-Hill, 2004.

MLA (9th ed.) Citation

Surmanek, Jim. Advertising Media A to Z: The Definitive Resource for Media Planning, Buying, and Research. McGraw-Hill, 2004.