Marketing ROI : the path to campaign, custimer and corporate profitability
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
2003
|
| Subjects: |
| Physical Description: | 268p. ; 23cm. |
|---|---|
| ISBN: | 0071413634 |
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
2003
|
| Subjects: |
| Physical Description: | 268p. ; 23cm. |
|---|---|
| ISBN: | 0071413634 |