APA (7th ed.) Citation

Lenskold, J. D. (2003). Marketing ROI: The path to campaign, custimer and corporate profitability. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lenskold, James D. Marketing ROI: The Path to Campaign, Custimer and Corporate Profitability. New York: McGraw-Hill, 2003.

MLA (9th ed.) Citation

Lenskold, James D. Marketing ROI: The Path to Campaign, Custimer and Corporate Profitability. McGraw-Hill, 2003.