APA (7th ed.) Citation

Boone, L. E., & Kurtz, D. L. (2004). Contemporary marketing (11th ed.). Thomson/South-Western.

Chicago Style (17th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 11th ed. Australia: Thomson/South-Western, 2004.

MLA (9th ed.) Citation

Boone, Louis E., and David L. Kurtz. Contemporary Marketing. 11th ed. Thomson/South-Western, 2004.