Citizen brands : putting society at the heart of your business

Citizen brands : putting society at the heart of your business

Bibliographic Details
Main Author: Willmott, Michael
Format: Book
Published: Chichester : John Wiley and Sons Ltd. , 2001
Subjects:
Brand name products
Product management
Social responsibility of business
Description
Physical Description:260p. ; 23cm.
ISBN:0470853581

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