APA (7th ed.) Citation

Perry, A., & Wisnom, D. (2003). Before the brand: Creating the unique DNA of a enduring brand identity. McGraw-Hill.

Chicago Style (17th ed.) Citation

Perry, Alycia, and David Wisnom. Before the Brand: Creating the Unique DNA of a Enduring Brand Identity. New York: McGraw-Hill, 2003.

MLA (9th ed.) Citation

Perry, Alycia, and David Wisnom. Before the Brand: Creating the Unique DNA of a Enduring Brand Identity. McGraw-Hill, 2003.