Brand warriors : corporate leaders share their winning strategies

Similar Items

• Brand Strategy
  by: Murphy, John M
  Published: (1990)
• Branding : Branding strategy, design and implementation of corporate and product identity
  by: Vaid, Helen
  Published: (2003)
• Warriors on the high wire : The balancinng act of brand leadership in the twenty-first century
  by: Gilmore, Fiona
  Published: (2001)
• Brand portfolio strategy : creating relevance.differentiation, energy, leverage and clarity
  by: Aaker, David A.
  Published: (2004)
• It's not what you sell, it's what you stand for : why every extraordinary business is driven by purpose
  by: Spence Jr., Roy M.
  Published: (2009)