A Branded world : adventures in public relations and the creation of superbrands

A Branded world : adventures in public relations and the creation of superbrands

Bibliographic Details
Main Author:	Levine, Michael
Format:	Book
Published:	New Jersey : John Wiley & Sons, Inc , 2003
Subjects:	Brand name products > United States Public relations > United States

Similar Items

The OmniPowerful brand : America's #1 brand specialist shares his secret for catapulting your brand to marketing stardom
by: Delano, Frank
Published: (1999)

The fall of advertising and the rise of PR
by: Ries, Al
Published: (2002)

Superbrands : AN INSIGHT INTO MORE THAN 80 OF MALAYSIA'S SUPERBRANDS
by: Bowden, David, et al.
Published: (2002)

I'm with the brand
by: Walker, Rob
Published: (2008)

Sonic branding : an introduction
by: Jackson, Daniel M
Published: (2003)

Planning and managing a public relations campaigns
by: Gregory, Anne
Published: (2000)

Public relations writing and media techniques
by: Wilcox, Dennis L
Published: (1994)

Public relations writing and media techniques
by: Wilcox, Dennis L.
Published: (2001)

Public relations : strategies and tactics
Published: (2003)

Planning and managing a public relations campaign : A step by step guide
by: Gregory, Anne
Published: (1996)

Branding : Branding strategy, design and implementation of corporate and product identity
by: Vaid, Helen
Published: (2003)

Branded nation : the marketing of megachurch, college, inc., and museumworld
by: Twitchell, James B.
Published: (2004)

Branding Malaysia
by: L.S. Sya
Published: (2005)

Living brands
by: Nadeau, Raymond
Published: (2007)

How to measure and manage your corporate reputation
by: Hannington, Terry
Published: (2003)

Fame & fortune : how successful companies build winning reputations
by: Fombrun, Charles J
Published: (2004)

The 18 immutable laws of corporate reputation : crdatiing,protecting and repairing your most valuable asset
by: Alsop, Ronald J.
Published: (2004)

Kellogg on branding : the marketing faculty of the Kellogg School of Management
Published: (2005)

Branding
by: Coomber, Stephen
Published: (2002)

Power brands : measuring, making, and managing brand success
by: Perrey, Jesko
Published: (2015)

Power brands : measuring, making and managing brand success
by: Riesenbeck, Hajo
Published: (2009)

Cutting edge commercials : how to create the world's best TV ads for brands in the 21st century
by: Aitchison, Jim
Published: (2001)

The BrandMindset
by: Knapp, Duane E.
Published: (2000)

Brand Strategy
by: Murphy, John M
Published: (1990)

Branding : from brief to finished solution
by: Mono
Published: (2002)

PR! : a social history of spin
by: Ewen, Stuart
Published: (1996)

Corporate reputation and competitiveness
Published: (2003)

There's no business that's not show business : marketing in an experience culture
by: Schmitt, Bernd
Published: (2004)

Brand bible
Published: (2012)

Touch branding ... !! : all that you are touching is branding

Brand storming : managing brands in the Era of complexity
by: Fioroni, Michele
Published: (2009)

Buying in : the secret dialogue between what we buy and who we are
by: Walker, Rob
Published: (2008)

Brand stretch
by: Taylor, david
Published: (2004)

Harvard business review on brand management
Published: (1999)

The origin of brands : discover the natural laws of product innovation and business survival
by: Ries, Al
Published: (2004)

Brand portfolio strategy : creating relevance.differentiation, energy, leverage and clarity
by: Aaker, David A.
Published: (2004)

Passion branding : harnessing the power of emotion to build strong brands
by: Duffy, Neill
Published: (2003)

What is branding?
by: Healey, Matthew
Published: (2008)

The Brand Gym : a practical workout for boosting brand and business
by: Taylor, David
Published: (2003)

Beyond branding
Published: (2003)