APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2002). Global marketing (2nd ed.). Prentice Hall, Inc..

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 2nd ed. New Jersey: Prentice Hall, Inc., 2002.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 2nd ed. Prentice Hall, Inc., 2002.