APA (7th ed.) Citation

Bedbury, S., & Fenichell, S. (2001). A new brand world: 8 principles for achieving brand leadership in the 21st century. Penguin Group.

Chicago Style (17th ed.) Citation

Bedbury, Scott, and Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. New York: Penguin Group, 2001.

MLA (9th ed.) Citation

Bedbury, Scott, and Stephen Fenichell. A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. Penguin Group, 2001.