APA (7th ed.) Citation

Armstrong, G., & Kotler, P. (2002). Marketing: An introduction. Prentice Hall.

Chicago Style (17th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. New Jersey: Prentice Hall, 2002.

MLA (9th ed.) Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. Prentice Hall, 2002.