APA (7th ed.) Citation

Arens, W. F. (2002). Contemporary advertising (8th ed.). McGraw-Hill Co. Inc..

Chicago Style (17th ed.) Citation

Arens, William F. Contemporary Advertising. 8th ed. Boston: McGraw-Hill Co. Inc., 2002.

MLA (9th ed.) Citation

Arens, William F. Contemporary Advertising. 8th ed. McGraw-Hill Co. Inc., 2002.