APA (7th ed.) Citation

Silver, G. (2000). The secrets of word-of mouth marketing: How to trigger expontential sales through runaway word of mouth. American Management Association.

Chicago Style (17th ed.) Citation

Silver, George. The Secrets of Word-of Mouth Marketing: How to Trigger Expontential Sales Through Runaway Word of Mouth. New York: American Management Association, 2000.

MLA (9th ed.) Citation

Silver, George. The Secrets of Word-of Mouth Marketing: How to Trigger Expontential Sales Through Runaway Word of Mouth. American Management Association, 2000.