APA (7th ed.) Citation

Smith, D. V. L., & Fletcher, J. H. (2001). Inside information: Making sense of marketing data. John Wiley and Sons Ltd..

Chicago Style (17th ed.) Citation

Smith, D. V. L., and J. H. Fletcher. Inside Information: Making Sense of Marketing Data. Chichester: John Wiley and Sons Ltd., 2001.

MLA (9th ed.) Citation

Smith, D. V. L., and J. H. Fletcher. Inside Information: Making Sense of Marketing Data. John Wiley and Sons Ltd., 2001.