Marketing principles and perspectives

Bibliographic Details
Main Author:	Bearden, William O.
Other Authors:	Ingram, Thomas N., LaForge, Raymond W.
Format:	Book
Published:	Boston : McGraw-Hill/Irvin Co. Inc. , 2001
Edition:	3rd edition
Subjects:	Marketing > United States

Marketing : principles and perspectives by Bearden, William O.

Published 2007