Marketing principles and perspectives
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston :
McGraw-Hill/Irvin Co. Inc. ,
2001
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| Edition: | 3rd edition |
| Subjects: |
| Physical Description: | 596p. : ill. ; 28cm. |
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| ISBN: | 0071180257 |