APA (7th ed.) Citation

Bearden, W. O., Ingram, T. N., & LaForge, R. W. (2001). Marketing principles and perspectives (3rd edition.). McGraw-Hill/Irvin Co. Inc..

Chicago Style (17th ed.) Citation

Bearden, William O., Thomas N. Ingram, and Raymond W. LaForge. Marketing Principles and Perspectives. 3rd edition. Boston: McGraw-Hill/Irvin Co. Inc., 2001.

MLA (9th ed.) Citation

Bearden, William O., et al. Marketing Principles and Perspectives. 3rd edition. McGraw-Hill/Irvin Co. Inc., 2001.