APA (7th ed.) Citation

Marconi, J. (2000). The brand marketing: Creating,managing and extending the value of your brand. NTC Publishing Group.

Chicago Style (17th ed.) Citation

Marconi, Joe. The Brand Marketing: Creating,managing and Extending the Value of Your Brand. Illinois: NTC Publishing Group, 2000.

MLA (9th ed.) Citation

Marconi, Joe. The Brand Marketing: Creating,managing and Extending the Value of Your Brand. NTC Publishing Group, 2000.