Analysis for marketing planning

Bibliographic Details
Main Author:	Lehmann, Donald R.
Other Authors:	Winer, Russell S.
Format:	Book
Published:	Boston : McGraw-Hill/Irvin Co. Inc. , 2002
Edition:	5th edition
Subjects:	Marketing > United States > Management

Description
Physical Description:	256p. ; 23cm.
ISBN:	0070275475

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