The masterbrand mandate : The management strategy that unifies companies and multiplies value

The masterbrand mandate : The management strategy that unifies companies and multiplies value

Bibliographic Details
Main Author:	Upshaw, Lynn B.
Other Authors:	Taylor, Earl L.
Format:	Book
Published:	New York : John Wiley & Sons,Inc. , 2000
Subjects:	Brand name products > Management

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