APA (7th ed.) Citation

Vandermerwe, S. (1999). Customer capitalism: The new business model for increasing returns by becoming the customer choice. Nicholas Brealey Publishing.

Chicago Style (17th ed.) Citation

Vandermerwe, Sandra. Customer Capitalism: The New Business Model for Increasing Returns by Becoming the Customer Choice. London: Nicholas Brealey Publishing, 1999.

MLA (9th ed.) Citation

Vandermerwe, Sandra. Customer Capitalism: The New Business Model for Increasing Returns by Becoming the Customer Choice. Nicholas Brealey Publishing, 1999.