APA (7th ed.) Citation

Birn, R. J. (1999). The effective use of market research: A guide for management to grow the business. Kogan Page.

Chicago Style (17th ed.) Citation

Birn, Robin J. The Effective Use of Market Research: A Guide for Management to Grow the Business. London: Kogan Page, 1999.

MLA (9th ed.) Citation

Birn, Robin J. The Effective Use of Market Research: A Guide for Management to Grow the Business. Kogan Page, 1999.