APA (7th ed.) Citation

Rust, R. T., & Zeithaml, V. A. (2000). Driving costomer equity: How customer lifetime value is reshaping corporate strategy. The Free Press.

Chicago Style (17th ed.) Citation

Rust, Roland T., and Valarie A. Zeithaml. Driving Costomer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. New York: The Free Press, 2000.

MLA (9th ed.) Citation

Rust, Roland T., and Valarie A. Zeithaml. Driving Costomer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. The Free Press, 2000.