Selling dreams : how to make any product irresistible

Bibliographic Details
Main Author:	Longinotti-Buitoni, Gian Luigi
Format:	Book
Published:	New York : Simon & Schuster,Inc. , 1999
Subjects:	Marketing > Psychological aspects Selling > Psychological aspects

Description
Physical Description:	335p. ; 23cm.
ISBN:	0684850192

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