Warp-speed branding the impact of the technology on marketing

Bibliographic Details
Main Author:	Winkler, Agnieszka M.
Format:	Book
Published:	New York : John Wiley & Sons, Inc. , 1999
Subjects:	Brand name products > Marketing > Management

Description
Physical Description:	227p. : ill ; 23cm.
ISBN:	0471295558

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