APA (7th ed.) Citation

Lancaster, G. (1998). Marketing management. McGraw-Hill Publishing Company.

Chicago Style (17th ed.) Citation

Lancaster, Geoff. Marketing Management. London: McGraw-Hill Publishing Company, 1998.

MLA (9th ed.) Citation

Lancaster, Geoff. Marketing Management. McGraw-Hill Publishing Company, 1998.

Warning: These citations may not always be 100% accurate.