McDonald, M., & Rogers, B. (1999). Key account management: Learning from supplier and customer perspectives. Butterworth Heinemann.
Chicago Style (17th ed.) CitationMcDonald, Malcolm, and Beth Rogers. Key Account Management: Learning from Supplier and Customer Perspectives. Oxford: Butterworth Heinemann, 1999.
MLA (9th ed.) CitationMcDonald, Malcolm, and Beth Rogers. Key Account Management: Learning from Supplier and Customer Perspectives. Butterworth Heinemann, 1999.
Warning: These citations may not always be 100% accurate.