Friedman, L. G., & Furey, T. R. (2000). The channel advantage: Going to market with multiple sales channels to reach more customers, sell more products, make more profit. Butterworth-Heinemann.
Chicago Style (17th ed.) CitationFriedman, Lawrence G., and Timothy R. Furey. The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit. Oxford: Butterworth-Heinemann, 2000.
MLA (9th ed.) CitationFriedman, Lawrence G., and Timothy R. Furey. The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit. Butterworth-Heinemann, 2000.
Warning: These citations may not always be 100% accurate.